The Simpsons has quietly closed the chapter on one of its most recognizable side characters. In a recent season 37 episode, the long running animated series confirmed the retirement of Duffman, the over the top spokesperson for Duff Beer who has been part of the show’s cultural fabric for almost 30 years.
The announcement comes during an episode that parodies modern corporate culture, where Duffman appears not in his familiar costume, but as Barry Duffman, a civilian version of the character. Addressing the Simpson family, he explains that the Duff Corporation has permanently retired the Duffman persona, citing changing advertising trends and declining relevance of traditional brand mascots.
The episode frames the decision as a commentary on how marketing has evolved, suggesting that jingles, spokescharacters, and classic television ads no longer connect with younger audiences. Although Barry later rejects the soulless corporate system he briefly joins, he does not return to his trademark red cape, sunglasses, or beer can belt by the episode’s conclusion.
Duffman first appeared in 1997 and quickly became a fan favorite thanks to his exaggerated physique, third person speech, and signature catchphrase. Over the years, multiple characters have portrayed the mascot, reinforcing that Duffman was always more of a corporate symbol than a single individual.
While the show leaves a small opening for ambiguity, the episode strongly implies that viewers have seen the last of Duffman in his iconic form. The retirement follows other recent creative decisions in season 37 that signal a willingness to make lasting changes rather than relying solely on nostalgia.
For long time fans, Duffman’s exit marks the end of an era, reflecting how even Springfield’s most enduring symbols are not immune to reinvention or retirement as the series continues to evolve.
