Kevin James is taking a creative approach to promoting his upcoming Angel Studios romantic comedy, ‘Solo Mio,’ by seemingly adopting a TikTok persona named Mr. Matt Taylor. The soft-spoken art teacher shares painting tips, gentle life advice, and short classroom-style videos that have drawn attention across social media platforms.
While the account does not directly reference James, fans quickly noticed the actor’s voice and mannerisms. Angel Studios has interacted with the posts, hinting that the character is part of the studio’s broader promotional strategy. The Kinnane Brothers, directors of the film, also follow the account.
‘Solo Mio,’ scheduled for release on February 6, 2026, tells the story of Matt, a man whose dream wedding in Italy falls apart at the last minute. Instead of returning home, Matt continues with his planned honeymoon alone, exploring Italy and unexpectedly discovering new directions in life. The film features Kevin James alongside Jonathan Roumie, Alyson Hannigan, Kim Coates, Julee Cerda, Julie Ann Emery, and Nicole Grimaudo, with James also co-writing the project.
The TikTok character Mr. Matt Taylor first appeared on October 15, gaining traction through calm voiceovers and simple art lessons. The strategy appears to be a slow-burn promotional effort, encouraging fan speculation and engagement. Clips show the teacher offering reflective insights, often blending humor with sincerity, capturing the essence of James’ character in the film.
By creating a separate, viral persona, James and Angel Studios are generating intrigue and conversation ahead of the movie’s theatrical debut. The approach reflects a modern marketing technique that blends entertainment with social media interactivity, connecting audiences to the film before it even reaches theaters.
